Friday, January 16, 2004


Yahoo! News - CBS Cries Foul on PETA, MoveOn Super Bowl Ads
LOS ANGELES (Reuters) - U.S. football fans will not see ads featuring scantily clad vegetarians or a political attack on President Bush during February's Super Bowl after CBS said on Thursday that advocacy advertisements were out of bounds on professional football's biggest day.

The network, over the years, has rejected dozens of advertising proposals by advocacy groups, who argue that the network only airs controversial messages that it agrees with.

CBS spokesman Dana McClintock said the policy had been in place for years. "We have a policy against accepting advocacy advertising," he added. CBS, a unit of Viacom Inc., does run political advertising for and against candidates.

Here's a big booooo for CBS. I hope that MoveOn places the ad on other high profile shows; the series finale of Friends or Frasier, for example.