Friday, May 07, 2004


Yahoo! Sports - MLB - MLB decides not to place Spider-Man ads on bases
NEW YORK (AFP) - A firestorm of controversy has spelled doom for Major League Baseball's plan to place artwork for the movie "Spider-Man 2" on bases in ballparks the weekend of June 11-13.

One day after unveiling the plan as part of a reported 3.5 million dollar marketing deal, MLB reversed itself and announced Thursday that the promotion will be limited to signs in stadiums and trailers that will be shown on video boards.

"The bases were an extremely small part of this programme; however, we understand that a segment of our fans was uncomfortable with this particular component and we do not want to detract from the fans' experience in any way," MLB president and chief operating officer Bob DuPuy said.

YES! Thanks in no small part goes out to the Yankees for pitching a fit about this.