Yahoo! News - Hardee's, Carl's Jr. Cash in with Backlash Burgers
LOS ANGELES (Reuters) - The parent of the Carl's Jr. and Hardee's burger chains is cashing in on consumer backlash against healthier fast-food fare with new premium burgers that make Big Macs look like rabbit food.

While many of its competitors have downplayed traditional burgers in the last two years while scrambling to add lower-fat salads and grilled chicken offerings to their menus, CKE Restaurants Inc. has taken a different approach.

Carl's Jr. on Wednesday introduced the Breakfast Burger, a hamburger topped with a fried egg, hash browns, bacon and cheese, that weighs in at 830 calories and 46 grams of fat.

The Monster Thickburger has hit a nerve with consumers weary of so-called "food police," said Brad Haley, executive vice president of marketing at Carl's Jr. and Hardee's.

"We don't make what we want to sell, we make what people want to buy," Haley said in an interview. "There is sort of a backlash against political correctness in food."

I want one! How come we don't have any of these around here?