$82,000 for this?
GR's new logo.
Grand Rapids has a new identity - a secret that it wants everyone to know.
The Grand Rapids Downtown Alliance has chosen "Keep It A Secret" as the new brand identity to communicate the spirit and vitality which can be found in the heart of the city. The slogan is also intended to differentiate downtown Grand Rapids from competing areas.
The new identity is aimed at helping businesses, retailers, hotels, restaurants and museums to draw new customers to downtown Grand Rapids.
Alrighty then.