Tuesday, March 11, 2008

Ford is Saved!

Go buy stock. Right now. Sales are bound to shoot through the roof now that the American Family Association has dropped their boycott of Ford.

The conservative American Family Association said Tuesday it's ending a two-year boycott of Ford Motor Co., saying the company has met most of its demands, which included ending donations to groups that support same-sex marriage.

Well, turns out that the AFA's "demands" really didn't have anything to do with it - Ford just can't afford to spend money like it used to.

Ford said in a statement that its principles haven't changed, but that it has reduced overall advertising and charitable spending in recent years because of losses in North America. Ford lost $2.7 billion in 2007.

And it sounds like Ford didn't meet any of their "demands" at all. They still are targeting those gay folk with advertising for their product and letting them drive those Fords in the parades. They even treat their gay employees with dignity and respect, something that I'm sure the AFA would disapprove of.

The AFA wanted Ford to stop making corporate donations to gay organizations and stop donating cash and vehicles to gay pride parades. It also wanted Ford to cease all advertising on gay Web sites and in gay-themed magazines and television shows, with the exception of $100,000 to be used by its Volvo brand.

Ford hasn't met all those demands. The automaker was among the sponsors of a gay pride parade in Cleveland last year, and a sales executive for The Advocate and Out, two gay magazines, said Volvo was their heaviest automotive advertiser in 2007. Scion, Jeep, Volkswagen, Saab, Cadillac, Mercedes-Benz, BMW and Subaru also advertise in the magazines.

Volvo also is a corporate sponsor of the Human Rights Campaign, a gay rights organization, according to the HRC's Web site. The HRC said Ford got its highest rating for gay-friendly policies in 2008, along with Chrysler LLC, General Motors Corp. and the U.S. divisions of Toyota Motor Corp. and Volkswagen AG.

Someone needs to check and see if Don Wildmon has a shiny new Ford Escape sitting in his driveway.