A full year ahead of the next presidential election, the conservative group Americans for Prosperity has whipped out a $2.4-million ad campaign slamming President Obama's stimulus plan. The ads will air over the next two weeks in swing states Florida, Michigan, Virginia and New Mexico.
The ad campaign from the group, linked to the conservative Koch brothers, attacks Obama’s former support for the solar company Solyndra, which declared bankruptcy this year after receiving $528 million in government loans.
$2.4 is not a huge buy when you are covering that much territory, but it's the constant, negative repetition that wears people down in the end.
The game starts now.