DHS | Department of Homeland Security | Fact Sheet: National Preparedness Month 2004
Bitter irony.

Throughout the month of September, hundreds of activities are planned to highlight the importance of individual emergency preparedness. The National Preparedness Month coalition, which includes the U.S. Department of Homeland Security, more than 80 organizations and all 56 states and territories, will encourage Americans to take simple steps now to prepare themselves and their families for any possible emergencies.

Looks like it's a month too late.