Thursday, November 25, 2010

GM Ad: We All Fall Down

This is a classic ad - and it's only running today. Goes great with the news I blogged at BFM yesterday:

GM to Rehire 200 Workers for Flint South Plant, Invest $163M in the Midwest

Here is some good news to kick off your holiday weekend:

General Motors delivered good news to the city of Flint — they plan to rehire nearly 200 workers at the Flint South plant, in addition to the 160 people already hired.

The automaker is investing $163 million in three Midwestern plants, including the plant in Flint. WWJ’s Florence Walton reports that an estimated 135 jobs will be saved right in the city.

Bay City and Defiance, Ohio are also in line for the investment, as GM is going to double production on its 1.4 liter Ecotech engine to 1,200 a day.

The 1.4-liter engine is the standard engine in the Chevrolet Cruze, and a turbocharged version of the engine recently went into production that can achieve 40 m.p.g. in highway driving.

The Ecotec engine is also mated with the battery pack that powers the Chevrolet Volt. GM also plans to use it in the redesigned Chevrolet Aveo, scheduled to launch next year at the automaker's Orion Township assembly plant.

Gotta love Senator Debbie Stabenow's quote on this:

“It’s about making sure we have a long-term commitment to the words ‘Made in America’ and frankly I want it to say ‘Made in Michigan,’ ” she said.

Yeah, me too. In other GM news, the company cut a check to the US Treasury for $11.7 billion from the sale of 358.5 million shares of stock on Tuesday. Not bad for what was predicted to be an "endless bailout".

Happy Thanksgiving GM. Keep up the good work.